Active People Website Privacy Statement

February 23, 2021.

Information About Us

Sport England is committed to ensuring that your privacy is protected and to processing your personal data in accordance with applicable privacy laws, including the United Kingdom General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.

We will only collect and use your personal data in accordance with this privacy statement.

Sport England is the operating name for the English Sports Council of First Floor, 21 Bloomsbury Street, London WC1B 3HF, a non-departmental public body under the Department for Digital, Culture, Media and Sport (DCMS).

Unless otherwise noted, the terms “Sport England”, “we”, “us” or “our” on this page refer to the English Sports Council.

By “you” or “your”, we mean you when you access and use the Active People Tool Website.

Sport England is the data controller of your personal information, for any personal data you choose to provide us with. In the case of the Active People Tool website, no personal details are captured unless you wish to email us for help or assistance. Please see further detail on this below. Sport England has engaged Oxford Computer Consultants (“OCC”) as a supplier who delivers this site on our behalf and as such OCC is a data processor of any personal information you provide on this site.

As an organisation Sport England is committed to publishing data generated by its sports participation surveys under transparency and Open Data principles. Sport England is using the Active People Tool to allow you to explore the Active People Survey data further, engage with the data and select the data you are interested in analysing.

Privacy Statement And Changes

This privacy statement sets out how Sport England and its data processors collect, store and use personal data it collects from you when you use our website, ("the Site") and details the types of personal data collected, our use of, and your right to control your personal data ("Privacy Statement").

Please read this Privacy Statement carefully. We recommend that you print and keep a copy of it for your future reference.

We may change and update this Privacy Statement from time to time and we recommend that you revisit this page regularly to stay informed on the current Privacy Statement and ensure that you are happy with any changes.

The Personal Data That We Collect From You

If you choose to email us for help or assistance when using the site, then we may then collect the following personal data about you:

  • your first and last name;
  • your contact information, including telephone number and email address;
  • your organisation's name;
  • your role within your organisation;
  • any personal data or information you may provide when interacting with us by email

The personal details will only be held for the purposes of resolving the query and we will retain your details for no longer than is necessary, aiming to remove personal details within six months of receiving the enquiry.

When you use the Site, we may collect the following data about you by using cookies;

  • Browsing activities whilst using the Site (e.g. page visits) are collected in an anonymous format.


As we said above, we will also collect some data when you access and browse the Site through the use of cookies. Further information about how you can set or refuse cookies is set out in our Cookies Policy. You can view our Cookies Policy by clicking the footer on the relevant page. A cookie banner will also be displayed on relevant pages which will allow you to set your cookie preferences. You can display the cookie banner by clicking on the cog icon in the bottom left hand corner of the website, which allows you to change your preferences. None of the cookies we use on this Site processes your personal data or requires your personal data.

Lawful Basis For Processing Your Personal Data

Sport England relies on the lawful basis of public task in processing your personal data in ordinary cases and legitimate interest when you send a query in for response.

OCC relies on its contract with Sport England as the basis for its processing of your personal data.

What We Do With Your Information

Sport England and OCC may collect, store and process your personal data for the following reasons:

For the lawful reason that the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us, in particular, so we can perform our statutory duties and encourage people from every background to regularly and meaningfully engage in sport and physical activity, we process personal data:

  • If upon using the website, you email us for further help or assistance. We may then capture personal data from the email you send us, for the purposes of helping you and resolving the query only
  • For our internal record keeping requirements, including collection of anonymised details about visitors to the Site to compile aggregate statistics or produce internal reports through Google Analytics cookies;
  • For analysis, testing, monitoring, risk management and administrative purposes through Google Analytics cookies; and
  • To provide reports or fulfill any reporting obligations to the regulatory or other government authorities such as the ICO or DCMS

Except as set out in this Privacy Statement, or unless permitted by applicable law, we will not disclose, sell, distribute, rent or lease your personal data to third parties unless we have your permission or are required to do so to comply with applicable law or an order of a governmental or law enforcement body.

We will retain your personal data for no longer than is necessary for the purposes which we have outlined in this statement or unless you ask us to remove it sooner.

International Transfers Of Data

We do not transfer data outside of the European Economic Area (“EEA”) in order to deliver the Site, although we use Google Analytics cookies for anonymous monitoring of website usage. Google Inc are based outside the EEA but your personal data is not processed by them in order to provide us with website usage information.

The UK has left the EU and the EEA however arrangements with respect to the transfer of data to the EU/EEA remains lawful and compliant. Should there be any change in the law or any change with respect to the management or transfer of your personal data by ourselves or OCC we will update this policy accordingly.


We are committed to ensuring that your personal data is secure. To minimise the risk that there is unauthorised access to or disclosure of your personal data, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure it (such as internet standard encryption technology to encode personal data that you send to us when conducting a transaction through the Site).

Links To Other Websites

This Site may contain links to other websites which we think may be of relevance to you. These other linked websites are not governed by this Privacy Statement but by the privacy policies set out on those websites. Once you use the links from this Site to go to those other websites, the operators of those other websites are responsible for the privacy of any data which you provide to them while you are visiting that other website. You should review the privacy policies applicable to any other websites that you visit by following links from this Site. We do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. If you have any questions or concerns about the collection or use of any personal data collected through any other website, then you should contact the website operator of that website using the contact information specified by that website's privacy policy.

Your Data Privacy Rights

The UK GDPR gives individuals several rights in relation to any personal data an organisation holds about them and it is Sport England’s policy to make it as easy as possible for people to exercise these rights.

Subject Access Requests

Under GDPR all individuals are entitled to be told what personal data an organisation holds about them, and to receive copies of that information, free of charge, within one month.

You can make a subject access request to Sport England by contacting the Data Protection Officer:

Rectification and Erasure

If you believe that Sport England is holding inaccurate information about you, you're entitled to ask us to rectify that data. In addition, if you believe that Sport England no longer has a lawful basis to use your personal data, you can ask us to delete it.

The right to rectification and erasure is not absolute, but we will consider any requests carefully and comply with such requests where it's appropriate for us to do so. You can ask to have your personal data rectified or erased by contacting the Data Protection Officer:

Withdrawing Consent

If our lawful basis for collecting and using your personal data was consented, then you're entitled to withdraw that consent at any time. You do not need to give a reason for withdrawing your consent and we are required to comply promptly. You can inform us that you wish to withdraw consent by contacting the Data Protection Officer:

Further information about Sport England’s handling of personal data and UK GDPR obligations can be found in our privacy statement here.

OCC’s privacy statement can be found here.


If you're in any way dissatisfied with the way we have handled your personal data, Sport England provides a Complaints Procedure, which can be found on this page.

In addition, regardless of whether you make a complaint under our Procedure you're entitled to lodge a complaint about our data handling practices with the Information Commissioner by writing to:

The Information Commissioner’s Office
Wycliffe House
Water Lane